#cyberspace #avatar #liminal #identity #parallelworld

Together with creative team we discussed the visual of this avatar for singer Giudi. It was important for us to create visuals that would be strong and speaks to contemporary mood. With help of specific gestures and visual code the digital designer created full digital avatar which can live another parallel life in cyberspace. I, as an art director here, put together visual concept and decided the whole mood, colours, symbolic gestures and space.